Free tool · no signup
App Store vs Google Play character limits
2026 limits for name, subtitle, keywords, promotional text, and descriptions. Check any field above the chart.
30max
Character limits in 2026
| Field | Store | Limit | Indexed | Visible |
|---|---|---|---|---|
| App name | App Store | 30 | Yes | Yes |
| Subtitle | App Store | 30 | Yes | Yes |
| Keywords field | App Store | 100 | Yes | No |
| Promotional text | App Store | 170 | No | Yes |
| Description | App Store | 4,000 | No | Yes |
| App title | Google Play | 30 | Yes | Yes |
| Short description | Google Play | 80 | Yes | Yes |
| Full description | Google Play | 4,000 | Yes | Yes |
Same words, different indexes
A line that helps on Apple can be the wrong field on Google. The App Store subtitle is 30 characters and indexed. Play’s short description is 80 characters and indexed. They are not interchangeable.
Apple’s keywords field is 100 characters, hidden, and indexed. Play has no equivalent. Play’s full description is indexed. Apple’s description is not.
Promotional text is Apple-only, 170 characters, visible, and not indexed. You can change it without a new build.
Examples that fit
-
“Record, transcribe, share” (25)
Fits the 30-character Apple subtitle.
-
“Record meetings, get a transcript, and share notes with your team.” (66)
The Play version of that idea, inside 80.
-
“New: speaker labels on every transcript. See who said what, then share the notes.” (81)
Promotional text. Apple only. Not indexed.
What to do next
When the length passes, check the live listing or draft the field with Nakxi. Neither step changes your rank by itself.
FAQ
Are App Store and Google Play character limits the same?
Only the 30-character name and the 4,000-character description match. Apple has a 30-character subtitle, a 100-character keywords field, and 170-character promotional text. Google Play has an 80-character short description and no hidden keyword field.
Which fields does each store index?
App Store: name, subtitle, and the keywords field. Not promotional text or the description. Google Play: title, short description, and full description.
Did these limits change for 2026?
The caps on this chart are the ones App Store Connect and Play Console enforce in 2026: name 30, subtitle 30, keywords 100, promotional text 170, Play short description 80, and descriptions 4,000. Google Play’s title has been 30 characters since it dropped from 50.
Where do I check a single field?
Use the counter at the top of this page, or open the field’s own checker from the chart. The character counter hub shows every field at once.