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App Store app name character limit
Apple allows 30 characters for the app name. App name length is that same limit.
30max
App name length: how the 30 characters are indexed
The app name is the strongest App Store search field. It is indexed, and it is the largest text on the product page.
Put the brand first, then one keyword if it still reads like a name: “Fieldnote: Meeting Notes”. A stack of unrelated terms can be rejected even when the count is under 30.
Extra terms belong in the subtitle (30, indexed) or the keywords field (100, indexed, hidden). They do not belong in a second copy of the name.
Examples that fit
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“Fieldnote: Meeting Notes” (24)
Brand plus one category.
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“Paddle: Invoice Maker” (21)
Brand, colon, job to be done.
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“Trailmark Offline Maps” (22)
Brand and keyword, no punctuation.
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“Lumen Sleep” (11)
Short on purpose. Room left if you need it.
What to do next
When the length passes, check the live listing or draft the field with Nakxi. Neither step changes your rank by itself.
FAQ
What is the App Store app name character limit?
30 characters, including spaces. App name length and the app name character limit are the same rule. Apple also rejects names that are mostly keywords or that mislead.
Is the app name indexed?
Yes. The app name is the strongest App Store search field. The subtitle and the hidden keywords field are indexed too. The description is not.
How do I fit a brand and a keyword in 30 characters?
Lead with the brand, then one specific term: “Brand: meal planner”. Skip filler words like “the” and “app” unless they are the brand. Put extra terms in the subtitle or the keywords field.
Is the Google Play title the same length?
Also 30 characters. The fields are separate. Check the Play title on the Google Play app title counter.